The fantastic team at leading UK wedding blog, Love My Dress, published an article recently that has resonated with so many in the wedding industry, including us. Before we go any further, pop over to the Love My Dress website and read the full article here.
It’s not an easy read, but these aren’t easy times and whilst we, as professional wedding planners have worked to support our clients as well as the local Norfolk & Suffolk wedding venues and wedding suppliers we regularly work with, there’s no denying that this has been a horrendous time for all parties.
From the couples who have faced heartbreaking choices about postponing or cancelling their wedding through to the wedding venues and suppliers who have lost an entire year of income, 2020 is the annus horribilis of the wedding industry.
As regular readers of our wedding blog, you’ll know that we never venture into politics, but these are strange times, and frankly, we can no longer sit by and watch the wedding industry burn. So excuse this little dalliance into something a little less pretty than usual, but it’s important, it’s necessary, and if we don’t speak up now, we have no idea what will remain of our beloved industry.
As a serial entrepreneur who has launched and built multiple companies, I can honestly say that this has been the most challenging period I have ever experienced in business. While I’m lucky that One Curious Dream is stable enough to weather the storm, the worry and anxiety we, as a team, have experienced across the past few months have been horrendous.
We’ve done our absolute best to make the transition for our clients as smooth as possible, but there’s no denying we’ve all put on a brave face whilst quietly contemplating our future and that of the venues and suppliers we work alongside.
It will come as no surprise that the wedding industry is full of small businesses, many of whom are self-employed who have not been given any support, financial or otherwise, by the UK government. Many of these businesses, including us, have been left to fend for themselves in a climate, where frankly, we have no idea when we might return to work.
We’re seeing incredibly talented people who have spent years honing their craft closing the doors.
Wedding businesses are folding.
Livelihoods are being lost.
And the government are doing nothing.
The government’s support for the wedding industry has been non-existent. The guidance to date has lacked substance and created more confusion for couples, venues and suppliers alike.
We have been collectively abandoned.
We have been forgotten.
We need a roadmap, and we need it now.
If you’re reading this, whether you’re a couple planning a wedding, a wedding venue or a wedding supplier, we need YOU to do your bit.
The Love My Dress team have offered some guidance about the proactive actions you can take to help our cause which include writing to your MP and raising awareness with high profile individuals. For the sake of our beloved industry, we ask you to step up and join our industry in seeking clarity on how we can emerge from frankly, what is a nightmare.
We call on the UK government to provide a roadmap for weddings immediately so that our couples can make essential decisions whilst planning their weddings and what is left of our industry stands the best chance of staying afloat.
If you have any questions or would need support if your wedding has been impacted, please don’t hesitate to reach out. In the meantime, please PLEASE do what you can to ensure that the wedding industry is not forgotten.